Social Media has become one of the aspects in which every company begins
to investigate when they are looking to ramp up their online marketing
efforts. Particularly in the past couple of years, we are constantly
advised that using FaceBook and Twitter to increase our presence and
connect with our customers is paramount to our success. So how useful
and powerful are these elements really?
Twitter and FaceBook, can be used to highlight the features and issues that companies want to promote, and at the same time conveniently ignore any grievances or complaints of customers. Unless those customers have their own prominent Twitter following, they are unlikely to get much traction, and the company can focus more on the customers who are positive. For example, a company can post a link to its ad campaign, which will be viewed by thousands, and then reply to followers who are relatively commendatory of the campaign and the products being sold.
The current vogue of using social networking, particularly FaceBook and Twitter, has led to them both being avenues of advertising that people are willing to actively accept. Customers will opt-in to view your posts, which gives you an impressive base of followers that you know are a key part of your demographic. Currently, there is an acceptance from these people to digest your marketing without the usual heavy veil of cynicism that has begun to plague traditional forms of marketing. If you play your cards right, it can lead to a general rise in your brand worth that is hard to come by through other media.
Source @ http://businessontwitter.co.uk/twitter/2010/12/using-social-media-to-promote-your-brand-image/
Twitter and FaceBook, can be used to highlight the features and issues that companies want to promote, and at the same time conveniently ignore any grievances or complaints of customers. Unless those customers have their own prominent Twitter following, they are unlikely to get much traction, and the company can focus more on the customers who are positive. For example, a company can post a link to its ad campaign, which will be viewed by thousands, and then reply to followers who are relatively commendatory of the campaign and the products being sold.
The current vogue of using social networking, particularly FaceBook and Twitter, has led to them both being avenues of advertising that people are willing to actively accept. Customers will opt-in to view your posts, which gives you an impressive base of followers that you know are a key part of your demographic. Currently, there is an acceptance from these people to digest your marketing without the usual heavy veil of cynicism that has begun to plague traditional forms of marketing. If you play your cards right, it can lead to a general rise in your brand worth that is hard to come by through other media.
Source @ http://businessontwitter.co.uk/twitter/2010/12/using-social-media-to-promote-your-brand-image/
No comments:
Post a Comment